AI Insights · Timothy · January 2022
Performance of Top 5 Hasbro Games on iOS in South Africa Q4 2021
In Q4 2021, Hasbro's top games saw varied performance in South Africa on iOS, with some titles experiencing growth in revenue and active users, while others faced declines.
In the fourth quarter of 2021, Hasbro's top games on iOS in South Africa demonstrated diverse performance trends. The data, sourced from Sensor Tower, reveals insights into weekly downloads, revenue, and active users for these popular titles.
Scrabble® GO - New Word Game showed a steady increase in weekly revenue, peaking at around $428 in mid-December. Weekly downloads fluctuated, reaching a high of approximately 823 in early October but saw a dip towards the end of the quarter. Active users saw an initial increase to 3.6K in early October, followed by some variability, ending the quarter at about 3.1K.
World of Peppa Pig: Kids Games had a mixed quarter. Weekly revenue started strong at $440 in late September, dipped in October, and then rebounded to around $447 by the end of December. Downloads saw a gradual increase, peaking at 288 in early December. The game maintained a consistent rise in active users, reaching close to 803 by the end of the year.
Magic: The Gathering Arena experienced steady revenue with notable peaks, such as $437 in late November. Downloads were relatively low but showed improvement towards the end of the quarter, culminating at 65 in the final week of December. Active users exhibited a gradual increase, starting at 166 and ending at 202 by the end of the quarter.
Adventure Escape Mysteries saw varied performance. Weekly revenue reached its peak at $474 in mid-October but faced a decline afterwards, ending December at around $448. Downloads were highest at 728 in late September but sharply declined throughout the quarter. Active users also showed a downward trend, starting from 1.9K in late September and dropping to 374 by the end of December.
Yahtzee® with Buddies Dice had a challenging quarter. Revenue fluctuated, with a notable peak of $673 at the end of November. Weekly downloads remained low, with minor spikes, such as 20 in early December. Active users remained relatively stable throughout the quarter, hovering around 64.
These insights highlight the varied performance trends of Hasbro's top games on iOS in South Africa during Q4 2021. For more detailed insights, visit Sensor Tower.
